The characteristics of customer relationship management in Apple Essay

The attributes of client relationship the board in Apple Company - Essay Example CRM is viewed as the use of innovation, yet additionally a methodology to study clients' needs and practices so as to create more grounded associations with them (Yu, 2009). All things considered, it is to a greater degree a business theory than a specialized answer for help with managing clients successfully and effectively. By and by, effective CRM depends on the utilization of innovation. In such manner, Shanmugasundaram (2008) has noticed that so far as the mechanical engineering of CRM is concerned, it is extensively arranged into 3 kinds which are as per the following: Operational Analytical Collaborative Also, Bergeron (2002) has been of the feeling that CRM is an innovation; and that it is essentially a procedure that encourages firms to make â€Å"consistent, repeatable and quantifiable results†. In this way the obvious dependence of CRM on innovation is encouraged through the different researchers who have noticed how much innovation is a facilitator in CRM. Shanmuga sundaram (2008) has been of the conclusion that there are different run of the mill highlights of any great CRM program. CRM is fundamentally connected to the corporate level technique of the association and conceives the foundation just as the upkeep of enduring connections among the clients and the firm. Be that as it may, it is consistently hard to execute an effective CRM system. Bergeron (2008) has expressed that unmistakably mechanically dependent CRM approaches may not generally end up being electronically achievable. The creator further notes that different innovative issues just as different issues emerge while executing an in any case sound CRM strategy plan on paper enthusiastically. Additionally, among the other serious issues that emerge is that the firm might not have a significant level of innovative aptitude and the absence of such mechanical skill may result in the firm’s redistributing of the CRM execution parts. This thus makes the important information of the firm powerless to the expected danger of the information falling in the possession of pariahs too. Additionally, Bergeron (2002) states that innovation is an indispensable piece of the general CRM process. In such manner, once more, security and protection can posture to be issues that may end up being difficult to sift through during the execution stage. Undoubtedly, it is viewed as the mechanization of on a level plane coordinated business forms including front office client contact focuses by means of numerous, interconnected conveyance channels (Peelen, 2003). In this manner the domain of CRM spreads across different significant elements of efficient advertising, deals, administration just as help. Given the scope of CRM or so far as that is concerned the most recent idea of utilizing CRM from a vital perspective, it turns out to be imperative to guarantee that appropriate consideration is taken so as to guarantee legitimate arranging too usage of CRM approaches inside the a ssociation. With regards to the current examination, it is basic that the firm viable has without a doubt left a permanent imprint lately given the practices in retail advertising versus client relationship the executives. In this way the investigation conceives digging profound into the territory of client relationship the board as a rule and that of the Apple organization specifically so as to think of bits of knowledge just as discoveries with respect to the

Essay about State of the Organization

Paper about State of the Organization Paper about State of the Organization Condition of the Organization Jenny Hower HCS/514 Condition of the Organization In this paper a portrayal of an association as far as its plan and usefulness will be talked about. While having this data accessible it will permit an association to figure a procedure for improving its presentation. Structure Baptist East Hospital has had a long history in Tennessee; it has a decent notoriety of serving quality consideration to the occupants in the western Tennessee region. Baptist East emergency clinic is situated in Memphis, Tennessee and had been serving the general population for more than forty years. At present, Baptist East is a general clinical and careful medical clinic with 464 beds. The crisis office has 31 treatment suites staffed by 24-hour-a-day crisis doctors for the treatment of grown-ups. It likewise has a different, committed five-room pediatric treatment zone set up nonstop with in-house pediatric crisis doctors. There is a children’s clinic in development that will have the ability to have a 15 bed pediatric ICU and a 10 bed pediatric CCU that ought to be finished by the spring of 2015. This an enormous expansion to the office wherein a great deal of time has been given to ensure the office is the thing that the network needs. Alongside this new experience the m edical clinic has additionally experienced a few different changes. In 1983, the medical clinic extended the capacities of its cardiology office and in 1996 Baptist East converged with two littler emergency clinics in the region to make it simpler for our patients in the external regions to get care. This merger has permitted the office the capacity to have more assets, extended consideration, and a bigger asset of specialists who work in administrations taking into account what every network

SIPA Graduation Speaker COLUMBIA UNIVERSITY - SIPA Admissions Blog

SIPA Graduation Speaker COLUMBIA UNIVERSITY - SIPA Admissions Blog General Brent Scowcroft, former National Security Advisor and SIPA Advisory Board member, will deliver SIPA’s 2009 graduation address on May 18. General Scowcroft served as National Security Advisor to Presidents Gerald Ford and George H.W. Bush. A graduate of the U.S. Military Academy at West Point, he earned his MA and Ph.D. in International Relations from Columbia University. As President and founder of The Scowcroft Group and one of the countrys leading experts on international policy, Brent Scowcroft provides Group clients with unparalleled strategic advice and assistance in dealing in the international arena.

Dream, Learn, Do Insipid or Inspirational - Free Essay Example

Sample details Pages: 2 Words: 592 Downloads: 1 Date added: 2017/09/18 Category People Essay Type Argumentative essay Tags: Dream Essay Did you like this example? An Inspirational Motto? Upon first hearing Sierra Colleges motto, â€Å"Dream, Learn, Do,† a strong urge to roll ones eyes ought to be suppressed. However, if its initial hokeyness is overlooked, the motto does provide practical significance. True, not all of us will meet out childhood dreams of traveling in space, or walking the red carpet, but how did those who fly to the moon and make summer blockbusters get where they are? The pop singer Lady Gaga has a career most young women would love to emulate. Gagas success came from her dream to perform, her determination to learn her art, and the practice of that education and perseverance to actually do what she wanted with her life. Lady Gagas huge success did have meager beginnings. Before her fame, she was known as Stephanie Germanotta. Her aspirations to be an incredible musician and performer almost seemed to be natural, as she learned to play the piano at age four. Gaga has said that she always wanted to be an art ist, as if it were her destiny. Often, a persons goals are shaped by their own personalities. This was the case for Gaga, as her inspiration came from within. When her family recognized this passion in their Stephanie, her parents worked hard to help support her when she decided to seriously pursue a career in the music industry. Once this decision was made, Gaga knew that the path to her goal would require persistence, talent, and practical education. Gaga took her dream seriously, and did educate herself. As a teenager, she constantly practiced for singing and dancing on stage by performing at open mikes. In high school, she was a theater star in musicals, while pushing herself academically. However, just receiving a regular education wouldnt be enough for her to become the star she is today. At seventeen, she finally was accepted to New Yorks Tisch School of the arts, where she could begin a true musical education. Gaga studied music and songwriting, and also took an intere st in other arts and social studies. However, Gaga left school before graduation so she could take what she had been learning and practicing since she was an infant and focus on her musical career. After learning a craft and excelling in it, the idea is to use what has been learned. Not everyone get this chance right away though. Not all law students are offered jobs or internships right after finishing law school, and Lady Gaga did not instantaneously become famous. Going out and doing her dream meant going out and doing it, no matter what or where. Gaga was only a music producer behind the scenes upon her first break into the industry, but she wanted more than that. Gaga sang and danced at plenty of obscure clubs until finally being noticed on stage at the Lollapalooza Festival. After that, producers wanted to be the ones behind the scene on what would eventually become her world wide, critically acclaimed album, â€Å"The Fame Monster. † Lady Gaga worked every step o f the way to hear her name chanted in stadiums, and star in music videos with Beyonce as her sidekick. Lady Gagas story is no fairy tale. No one handed her fame and fortune on a silver platter. She worked hard to make her mark, and although may never even have thought of it, she did dream, learn and do. Lady Gagas success may not repeat itself in our lives, but she is living proof that dreams are attainable with the right drive to get there. Don’t waste time! Our writers will create an original "Dream, Learn, Do: Insipid or Inspirational?" essay for you Create order

The Road to Perdition - 821 Words

1. Analyse how one or more scenes showed the complexity of a character or individual in a visual or oral text. The Film ‘The Road To Perdition’, directed by Sam Mendes. Is a story where a father and his son travel across the wide and vast country named America. They are on the run from an unrelenting assassin. The film is set way back in the 1930’s America when the country was in the grip of immense gloominess. Embargo was still the law of the land and gangsters like Al Capone were at the height of their power. The audience is forced to plunge into this Underworld of crime as we follow the Sullivan’s on their journey to Perdition. During one of the scenes, Mike senior Hug’s Mike Jnr at the end of the scene with a mid shot shows a†¦show more content†¦This windscreen divider shows us the separation between both Michaels. It also helps us to understand how family and work are separate things in Sullivan’s life. This shows us a different type of complexity to what we see in other parts of the film because Michael Snr is not impressed at Michael Jnr for witnessing what he has done to these men. In all the above examples Mendes has effectively used the layout of the shots to enable us to see that Sullivan is a distant, detached and remote man. This shows complexity as in other shots Mendes shows us a completely different man and in fact, a family man who cares for his family and would sacrifice anything for them. The complexity that Mendes shows of Michael Sullivan Snr is confusing as he is so brutally power Hungary when working for the Mafia and he shows such a soft caring side when around hisShow MoreRelatedEssay on The Road to Perdition1580 Words   |  7 PagesThe Art of Film Film Review #1 The Road to Redemption The most appealing thing about Road to Perdition is its over-arching theme of redemption. Michael Sullivan (Tom Hanks), an Irish mafia heavy, wants more than anything to keep his son from following in his criminal footsteps. Even though father and son will eventually drive to a place called Perdition to lay low, the story’s title suggests that Michael has for many years been traveling the road to hell. He understands as much, and wantsRead MoreRoad to Perdition Essay example1016 Words   |  5 Pages Director Sam Mendes’ Road to Perdition is the officially-approved US film of the moment, overwhelmingly endorsed by the media and starring â€Å"America’s favorite actor,† Tom Hanks. An unstated assumption is that the movie’s pedigree makes it an obligatory cultural or quasi-cultural experience for certain social layers. It is a gangster film with darkened images meant to impart an art-house quality. 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Kurosawa uses camera placement, transition techniques, lighting and zoom to show the audience that they have all the information to make a conclusion, but it is impossible. In the scene from Road To Perdition (Sam Mendes, 2002), distance and movement is used to give the scene a deeper meaning. In the beginning of the scene, the camera pans to show the inside of the restaurant but stops on mob boss, John Rooney who is walking through the door frameRead MoreThe Super Bowl1222 Words   |  5 Pagessell its soft drinks. Former GOP member Allen West stated â€Å"If we cannot be proud enough as a country to sing â€Å"America the Beautiful† in English in a commercial during the Super Bowl, by a company as American as they come — doggone we are on the road to perdition.†. Allen West like some other Americans feels that Coca-Cola is trampling on American Ideals to sell their drink. Even through America has no official many Americans feel that English is America’s language and if you can’t speak English thenRead MoreBeyond the Problem of Evil Essay6495 Words   |  26 Pagespunish human beings for something that he, by virtue of his omnipotence, seems (at first glance, at least) ultimately responsible for. Does Augustine assert that this seemingly untenable aspect of reality, which is implied by the conjunction of human perdition and divine omnipotence, is nothing? Or that it merely *appears* evil when considered in isolation from the totality of which it is a part? As we shall see, the answer is in one respect no, but in another, yes. The answer is no, insofar as AugustineRead MoreEssay David Berkowitz: the Son of Sam .44 Caliber Killer1950 Words   |  8 PagesThis theory maintains that people enter into law violating careers when they are labeled for their acts and organize their personalities around such labels. In essence, if you continuously told a person that he/she was a â€Å"worthless soul on the road to perdition,† that person may just end up in prison on their way to hell.†Ã‚  (para. 3). Due to the labeling which David endured in reality and in his delusions he was driven to a path that would cause criminal activity. This was a path that would lead him

Zappos Case Free Essays

1. Zappos transformed the shopping experience by providing online market place and making customers comfortable buying shoes in the internet. The core competency which distinguishes Zappos from competitors was a focus on service (it was service company selling shoes). We will write a custom essay sample on Zappos Case or any similar topic only for you Order Now The following sources of competitive advantages allowed the company to gain and maintain this competency: fast web-site providing extensive online product information; free rapid delivery of products; free 365 day return policy; free 24/7 call center with well-trained operators whose primary goal was customer loyalty; xcellent supply chain operations with communication through web-interface system. Corporate culture has a strong influence on all aspects of the business, including core competencies. In fact, core competencies are developed based on culture. To WOW everyone they come into contact with, including customers, employees and partners, was part of their culture. Zappos was successfully doing everything to sustain it by im proving web-site, call center, distribution warehouse operations, etc, which proves that its core competencies are well sustainable. . If it is really of a value to the customer, it is important to the customer experience, because it is a sign of excellent service and WOW customers. However, if the customer doesn’t need it, the cost of shipping will not cost the perceived benefits of faster delivery. As we have seen, the customer satisfaction decreased, if the customers didn’t receive a purchase ov ernight, even though they didn’t need overnight delivery but it was promised by Zappos. Considering cost-conscious environment, I would recommend Zappos to provide the customer a choice for method of delivery. Zappos could provide ground delivery, as usually, for free. But, if the customer really needs faster expedited delivery, he/she should pay for transportation cost. 3. I wouldn’t recommend Zappos to make any big expansion plans, taking into account difficult economic time and the company’s limited budget. Zappos could add new complementary products to the shoes, but not drastically different kind of products. The geographic expansion was too costly and risky for the company at that time. Zappos had experience of international expansion, but the challenges and costs of replicating the business model abroad was inadmissible. Selling own-brand products is not a good option, because it would go against Zappos’ strategy of providing a broad choice of popular world brands. Instead, the company should focus on retaining and gaining new customers in the current markets, e. g. by providing loyalty cards or coupons. . More cost-conscious shoppers would try to find the best deal searching for the same product and comparing prices at different web-sites. Therefore, the first option for Zappos is to constantly monitor prices of competitors and set its prices equal to them in order to make sure that the customers don’t pay more buying from Zappos. Even though the prices will be the same, Zappos would attract and maintain customers with exceptional service (free delivery, 365 day refund po licy, 24/7 call center, etc. . Also Zappos has to improve supply chain operations in order to cut costs. After that, the second option is to experiment with a price (test marketing) to see what prices consumers are willing to pay for products which are provided with such exceptional service. 5. Amazon wanted to become a partner with Zappos due to several reasons. The benefits from this deal for Amazon were clear: eliminating growing competitor in the shoe market and gaining a leadership position in an apparel category. In the beginning Zappos maintained an entirely separate operation from Amazon: its own fulfillment center, inventory management, payment system and web-site platform. But in the following years, there have been moves toward integration with Amazon: 2011 – integration with Amazon’s warehouse management system; 2012 – handing warehousing over to Amazon. Now we can see Zappos selling at the Amazon web-site in the apparel category. Zappos is making some part of the inventory available at Amazon through Amazon ProductAds, but not through the 3P marketplace (so called Selling on Amazon). How to cite Zappos Case, Essay examples

Adam Smith And Karl Marx Contrasting Views Of Capitalism free essay sample

Karl Marx presented his philosophical and sociological critique of capitalism where the effects of the market varied or are distinct from man’s economic well being. Capitalism according to him brought about alienation where workers became degraded or dehumanized. Marx’s view on alienation was based on or oriented on work and sociological aspects. Assumptions made were that workers dignity would only be maintained if autonomy, responsibility and self-fulfilment were allowed in the work place. Alienation brings about powerlessness, isolation as well as self-estrangement. Powerlessness arises, as there is a distinct separation from ownership and the means of production. People or labourers are not in a position to influence managerial policies and they cannot control the conditions of employment or their immediate work process. To Marx, capitalism brought about the development of division of labour and specialization where people tend to advance on areas they are best suited in. The industrial capitalism workers are completely separated from the means of production. (rationalargumentator.com). The workers also became like a tool, a commodity or a machine whose main duty is to produce. They can also be hired or fired at will. Marx coined the word command to describe the market where the wages were determined by the forces of the market. In becoming alienated the capitalist becomes isolated not only from himself but from the world including his fellows and nature. Self-entanglement means that workers are alienated from their ‘inner self’ and they are dehumanized.   To Marx, capitalism is bad because it brings about exploitation of the poor by the risk. It is geared at benefiting the rich while exploiting the poor. According to Marx in production men not only act on nature but on one another. They produce only by co-operating in a certain way and mutually exchange their activities. In order to produce, they enter into definite connections and relations with one another and ‘only within these social connections and relations does their action on nature takes place’. According to Marx, the production process comes about from the desire to meet the needs of people in society. In capitalism workers were also overworked. Work alienated people from the society, the human race as well as the product that they produced. Poor wages were offered to workers and it was just sufficient to keep them alive. The employers were only interested in gains regardless of the pain it caused to the workers. Since the poor lacked a choice they had to put up with the stressful conditions to survive. The resultant effect of capitalistic exploitation was an early death. (Skousen M, 2007). The division of labour made human beings to become machine like structures especially as it advanced. It became like a commodity that could only be sold in the market. To Marx, elimination of capitalism was necessary so that people would live freely, away from exploitation, isolation and alienation. Capitalism hinders self-determination, which is an important aspect for human beings. It also controls people both at the work place as well as their economic life. Marx advocates for a society that has economic democracy in addition to political and social democracy. If people were to have control of their workplace they would be more effective as real liberty is experienced. They should not be treated as ‘domesticated animals’ or machines but should be left to guide their own direction. To him, workers should be left to own and control their work places from which they earn a living and spend most of their time. (rationalargumentator.com). Marx suggests that workers would be more effective especially if they were left to control their workplace. They, like artists could devote more of their time and under adverse conditions if they were given full control. To Marx, workers should be empowered and provided for basic needs by their employees like food shelter and clothing. (rationalargumentator.com). Marx favours a communist society to replace the capitalist society. The wealthy class is the bourgeoisie and the proletariat are the poor. The wealthy or the ruling class control the means of production and consequently the economy. Marx advocated for a revolution of the proletariat so as to remove the bourgeoisie. Capitalism brings about class-consciousness, which is unfair as it brings about inequalities. There is evidence struggle between the classes as the bourgeoisie strive to maximize and retain profits; the proletariat strive to earn decent wages and fair treatment. Marx supports government involvement that would result to central planning geared to solve the current problems. (www.kelsoinstitute.com) He coined the idea of ‘surplus value’ to explain the gap between the value that a worker produces to the wages he or she gets in return where there were signs of exploitation. To him, capitalism is subject to fail and was headed for doom from its first inception due to competition involved, lack of centralized planning, control by the rich and it was subject to create social problems due to the great gaps between the rich and the poor.   Smith on the other hand provides positive outcomes of capitalism. To him, the free market economy provides a means for mutual gain and that the division of labour. It improves productivity and is hence beneficial to the whole society and does not destabilize it. Smith suggests that there is an invisible hand that controls the market and this refers to the forces of demand and supply. The ‘invisible hand’ guides people in their decision-making and as a result individual decisions can affect the while economy. He opposes Marx’s idea that ‘capitalism breaks down human spirits potential and forces him to always think of work. It becomes like a monster or â€Å"universal whore† â€Å"Every individual necessarily labours to render annual revenue of society as great as he can he †¦. Neither intends to promote public interests, nor knows how much he is promoting it. He intends only his own gain and he is in this as in many other cases, led by an invisible hand to promote an end, which was no part of his intention. By pursuing his own interests he frequently promotes that of the society more effectually than when he really intends to promote it’’. (rationalargumentator.com). Smith views capitalism as a system where individuals have the right to own property and have the free will to do whatever they please with it. Private property ownership, desire to earn spend and act productively control how the natural markets function in a free economy. (Gianaris N, 1996). Competition affects the pricing of goods and services in the market. It is essential as it ensures that the prices offered are fair and only the most efficient producers survive in the market. While Marx sees inequalities in terms of benefits gained in capitalism, Smith argues that capitalism benefits all in the society regardless of their status in the society. All people, according to Smith can create, own or earn their living. Smith’s views are of a moral society where he hopes that capitalists will be guided by virtues and selfish or greedy motives would be countered. Smith does not see the importance of a revolution as supported by Marx. Peace would be maintained as all people enjoy the benefits of a capitalistic market. (Skousen M, 2007). Marx wrote his ideas of a capitalist system as during his time it was operational and he could point out the shortcomings, Smith on the other hand expressed his views when a mercantilist society was in existence. To him, capitalism opened grounds where people had the will to make choices that best suited them. Marx experienced the evils of capitalism and he was convinced that it was the root of all evils in the society. (Skousen M, 2007). Marx’s views on capitalism are criticized on the basis that he presented an argument where one was bound to retain his or her status quo in society. His views were also based on the current situations and he did not foresee the end of the terrible working conditions. (Gianaris N, 1996). This is however not the case as one can move up or down the social ladder status is therefore not inherent. Capitalism is free and people can own properly or run business, which can see them rise through the ranks as long as the freedom causes no harm to others. Capitalism would be beneficial to all in the society. Smith does not see the need for government involvement in the market operations because that would be checked by ‘invisible hand’. To him individualism, freedom of enterprises and competition contributed to the increase in the wealth of nations. To smith competitive markets are best in planning for resource allocation and development. Governments should not interfere with the market directly but they can help business to thrive by protecting societies from invasion or violence, injustice or oppressions, and they can erect public utilities that can be run by individuals or companies. In capitalistic societies individuals would produce as par their talents or competitive advantages and they would acquire that which they can’t produce from those who can. To smith, a more equitable distribution of income would be necessary if progress and development was to be achieved in the capitalistic system. ‘No society can surely be flourishing and happy of which the far greater part of the members are poor and miserable’ Competition is a basic natural and structuring principle of the market. Tampering with the market mechanism should be avoided as much as possible or be limited as much as possible. To Smith, man is not a work machine â€Å"it is the interest of every man to live as much at his ease as he can†. Capitalism also produces individuals who work for the benefit of the society at large for instance those based on arts, spiritual and non-material or non-greedy initiatives. Surplus of wealth also goes to programs that are not necessarily materialistic in nature for instance charities and assistance to help the needy. (Almond G, 2002). Smith does not view consumers as undignified unnatural or alienated like Marx does. According to him, division of labour in capitalistic systems occurs naturally from the human need or purpose to trade. People of different classes can trade in the capitalistic systems linked to specified classes in the society. To smith, labour is a measure of value but it is not as the exclusive source of it as Marx suggests. He also does not agree with Marx’s idea that workers were powerless and faced inevitable exploitation through poor pays. (Almond G, 2002). To him, if national income and division of labour were increased wages would not be a cause of alarm or dissatisfaction to workers. Smith did not show that workers in capitalistic systems were isolated as Marx thought. References: The Contrast between the Views of Karl Marx and Adam Smith L. T. A Journal for Western Man. Issue LVI- May 2, 2006. Retrieved on 7th March 2008 from http://rationalargumentator.com/Smith_Marx.html Nicholas Gianaris.1996. Modern Capitalism: Privatization, Employee Ownership, and Industrial Democracy. Group Management. Greenwood Publishing. P 22-25 Gabriel Almond. 2002. Ventures in Political Science: Narratives and Reflections. Lynne Rienner Publishers. P 139 Mark Skousen 2007. The Big Three in Economics: Adam Smith, Karl Marx, And John Maynard Keynes. M.E. Sharpe. Louis Kelso. Karl Marx: The Almost Capitalist. Retrieved on 7th March 2008 from http://www.kelsoinstitute.com/pdf/karlmarx_almostcapitalist.pdf